In order to present Doppelmayr's innovative product developments appropriately, a lookbook was created that includes all the new products and equipment options. The puristic cover design reflects the premium quality of the book at first glance. Subtle matte-gloss effects reveal the title depending on the incidence of light. The textured surface provides a unique haptic and is reminiscent of the natural environment of alpine ropeways. Inside, diversely designed pages guide through the portfolio, staging the products in a technically reduced yet aesthetic way. The result is a comprehensive and elegant publication that provides an aesthetic insight into Doppelmayr's product range while at the same time highlighting the quality of the brand.
Client: Doppelmayr Seilbahnen GmbH