The exhibition stand of the Doppelmayr Group at Interalpin 2023 focused not only on a wide range of new products but also on the corporate family itself. Just in time for its 130th anniversary, Doppelmayr is getting a new corporate identity whose gradual introduction was kicked off at Interalpin. The design concept is reinterpreted yet still reuses a variety of modular furniture and components from the trade fair stand Interalpin 2019. With accents from the new CI and unique stand highlights, these elements shine in a new light. In addition to the new STELLA cabin and the S-Line surface lift, the focus also lies on the autonomous ropeway system AURO. To demonstrate the new technology, a section of a platform was reconstructed in a 1-to-1 scale and animated with large-scale explanations. The color scheme of the new corporate design was integrated into the dark and elegant appearance of the stand. New design features such as font, character and image style as well as the new logos were also incorporated into the visual concept.
Client: Doppelmayr Seilbahnen GmbH Location: Innsbruck, Austria
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