Advertising
campaign
Communication design
Different concepts for an advertising campaign were developed to present the AURO technology, which enables ropeways to be operated autonomously. The campaign idea presented here uses striking advertisements to draw attention to the high reliability of autonomous ropeway systems in an entertaining way. Thus, the ads not only promote the pioneering system but also contribute to establishing an innovative image for the company.
Client: Doppelmayr Seilbahnen GmbH
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