cable car chair
graphics

As a unique selling point, Doppelmayr's cable car chairs can be fitted with a customisable textile, covering the entire back surface. To communicate this special feature, a series of examples was created. With a combination of atmospheric images, graphics and texts, a series was developed that plays with different base colours and shows the entire range of possibilities on each chair without losing its consistency.

Since the graphics are used in international presentations, typical Austrian catchphrases were selected and explained in English with phonetic script. This playfully encourages customers from all over the world to pronounce the sentences and terms and thus stimulates communication between the visitors. At the same time, the graphics and texts represent the duality of Doppelmayr: A globally operating company that is also firmly rooted in its Austrian origins and tradition.

Client: Doppelmayr Seilbahnen GmbH