trade fair stand
Interalpin 2019

Through its distinct shapes and edges, the exhibition stand of the Doppelmayr Garaventa Group at the Interalpin 2019 reflects the precision, high quality and technological leadership of the company and their products. We developed a exhibition concept that translates technical excellence into a unique spatial experience and strengthens the brand identity internationally in the long term.

A key focus was on the seamless modularity of the trade show design. The basic principle was designed to be flexible and modular, allowing the respective exhibits to always be optimally highlighted, regardless of the specific spatial conditions of the respective booth area. This means the booth can be flexibly adapted and reused for years to come at numerous international trade shows. Thanks to the modular system of reusable components - such as high-quality furniture and light trays - the stand not only maintains its recognizability across a wide variety of trade shows and setups but also contributes to sustainability. Despite varying stand configurations, the basic visual principle remains unchanged during trade show setup, as the system allows for numerous flexible adaptations from the same modular kit.

The main focus of this trade fair booth are the new ropeway cabins, which are illuminated and staged in specially designed light trays. These three-dimensionally shaped recesses are integrated into the raised floor and guarantee level access to the exhibited cabins while at the same time creating the illusion of floating cabins. In addition to the exhibited vehicles, numerous interactive elements explain complex cable car products and services to the visitor. The highlight of the media experience was, however, the Motion Cube, which allowed a virtual cable car ride in the middle of the trade fair, in addition to presenting the most important product innovations.