Fuchs
Marketing Campaign

Fuchs is bringing a completely redesigned generation of machines to market with the MHL340 and MHL350 models. For their market launch, a comprehensive marketing strategy was developed by MOJA Design and implemented across all media channels. In line with the newly designed upper carriage and the revised operator display, the corresponding brand communication was conceived as a consistent whole.

From the product brochure to the creation of copy, visualisations, and animations, through to print ads, social media content, and trade fair preparation for Bauma 2025 in Munich and the ReMA Las Vegas 2026, every element was carefully coordinated to create a strong, unified brand presence. For the brochures of both machines, a clear information design was developed that presents complex technical content — such as lifting capacities, reach, and equipment variants — in a clear and accessible way. Short animation clips for social media were also created to vividly showcase the machines and how they work, making them accessible to less technically versed audiences too.

The visual language of the entire campaign picks up on the clear, powerful design language of the new machine design and carries it consistently across every communication tool, from print ads to the trade fair stand. In addition to the creative execution, strategic brand consulting was also provided by MOJA Design to optimally position the machines in the international market. Close collaboration with sales, marketing, and product development resulted in consistent, effective brand communication that is recognisable across every channel.