Ischgl
Animations

For the introduction of new chairlift systems in Ischgl, a series of three animations was created by MOJA Design and presented specifically on the ski resort's social media platforms. The aim of these animations was to highlight the attractiveness and functionality of the new systems and to inform potential guests as well as the Ischgl community.

Especially at the launch of new systems, it is important for a ski resort to build anticipation and show what guests can expect. Social media places particular demands on content: it has to capture attention in a short time and convey its message without lengthy explanations. Animations are particularly well suited for this, since they can vividly show the function and details of a system without the system itself having to be on site.

The three animations were produced as a coherent series and released as teasers across the resort's channels. They form one building block of the communication around the introduction of the new systems. Among other things, the focus was on the chairs of the new systems. The animations translate technical features of the systems into a vivid, easily understandable visual language.

All three animations achieved above-average reach for the channel and thus reached their target audience. In this way, they helped to make the new systems known among guests and the Ischgl community.