the cabin branding

The Valisera Cable Car in St. Gallenkirch, Austria’s first autonomous ropeway (Autonomous Ropeway – AURO), is a groundbreaking project in alpine mobility. A comprehensive branding concept was developed for this technological flagship, bringing the Silvretta Montafon brand identity to life in both the interior and exterior design of the OMEGA V cabins.

A central element of the design is the innovative window graphics. Using transparent films, high-quality window graphics were created that depict a sporty, playful mountain landscape. The graphics consist of partially overlapping mountain silhouettes, whose design language is consistently derived from the official Silvretta Montafon logo. The use of different film colors and transparencies creates a harmonious, modern aesthetic that enhances the panoramic view for passengers rather than restricting it.

The branding follows a holistic design approach that seamlessly unites the interior and exterior spaces. This consistency extends from the graphics on the glass surfaces to the color selection for the seats, which was precisely tailored to the overall visual concept and the materials used in the cabin. From the windows to the upholstery, this creates a cohesive design language that combines technical precision with an emotional brand experience. This visual experience was realized as an integral part of the modern entrance portal directly on-site at Silvretta Park Montafon, thereby strengthening the destination’s identity in the long term.

Client: CWA Constructions SA/Corp.
Production: Olten, Switzerland

Application: St. Gallenkirch, Österreich
Operator: Silvretta Montafon Holding GmbH