FORMAA
Event Branding

FORMAA is an exclusive platform that connects high-quality Spanish craftsmanship with the architecture industry in Germany and Switzerland. In Stuttgart, a curated setting was created to bring together international manufacturers with select architects and decision-makers. Over 50 invited guests had the opportunity to experience unique products and materials firsthand.

Our responsibility encompassed the comprehensive development and organization of the project. From naming the event to its execution, FORMAA was established as a standalone brand and implemented through an interdisciplinary approach to convey the event’s vision well in advance of the actual event.

Particular emphasis was placed on the staging of the event. The spatial design and the presentation of the products were carefully coordinated to create a high-end atmosphere.

The website was also developed as a key component of the brand’s presence. It serves to inform Spanish manufacturers about FORMAA and the event’s concept and to provide them with direct access to participate. In addition to conveying the platform’s content and character, the website was therefore also designed as a booking platform through which interested parties can request and reserve a spot for the event. The structure, content, and design were specifically tailored to these requirements. The result is a digital presence that conveys the exclusive nature of FORMAA while also providing easy access to the event.

With FORMAA, we demonstrate how interdisciplinary expertise bridges the gap between international industry and sophisticated architecture.