Strassenbahn
Aussengestaltung

Product design

A complete exterior wrapping of an SSB (Stuttgarter Straßenbahnen AG) tram was designed as an awareness campaign for AnyDesk. The aim was to visually represent the central benefit of the remote maintenance software – location-independent working. The design uses the tram as a symbolic element: while it usually represents the commute to work, the campaign emphasizes that this can be made redundant by remote working. Passengers unconsciously become part of the staging, underscoring the contrast between physical mobility and digital flexibility. The concept and implementation were carried out in close coordination with the AnyDesk team. The result is an eye-catching, mobile advertising space that communicates the brand message clearly and memorably.

Client: AnyDesk Software GmbH
Location: Stuttgart, Deutschland